Nevoya

The challenge

Nevoya is an all-electric trucking company building zero-emission freight infrastructure in the US. Ahead of their public launch, the founders needed a brand that worked for two very different audiences. Logistics buyers care about uptime, route costs and reliability. Climate-tech investors want serious operators in clean transport. Most sustainability brands come across as too soft for the first group or too dry for the second.

My approach

I worked with the founders from the identity through to the full marketing site. The goal was a brand that felt serious and engineered, more like industrial equipment than a consumer climate brand, but still optimistic about what the technology can do. I chose type, colour and photography that put the real work ahead of the messaging.

The result

Nevoya has used the launch identity and site through its first year. The company has since closed a seed round led by Lowercarbon Capital, signed 10 Fortune 500 customers, and been written up in The New York Times, TechCrunch, FreightWaves and SiliconANGLE.