Nevoya

The challenge

Nevoya is an all-electric trucking company building zero-emission freight infrastructure in the US. Ahead of their public launch, the founders needed a brand that could work in two very different rooms. Logistics buyers care about uptime, route economics and reliability. Climate-tech investors want serious operators in clean transport. Most sustainability brands fail one of those audiences by being too soft, or the other by being too dry.

My approach

I worked with the founders end-to-end, from identity through to the full marketing site. The goal was a brand that felt grown-up and engineered, closer to industrial systems than consumer climate-tech, without losing the optimism the technology genuinely earns. I picked typography, palette and photography that kept the work itself above the messaging.

The result

The launch identity and site carried Nevoya through its first year in market. The company has since raised $9.3M in seed funding led by Lowercarbon Capital, signed 10 Fortune 500 customers, and been written up in The New York Times, TechCrunch, FreightWaves and SiliconANGLE.