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Design and strategy for startups and leading brands.

Hey, I'm Simon, a design partner for early-stage startups and established companies. Everything starts with research and is built on solid systems, so the work lasts well beyond launch.

I can work on my own or inside your team, and bring in a few specialists when a project calls for it. You see the work as it takes shape, so there's never a big reveal at the end.

Trusted by Lovable Google Koto Cleo

Testimonials

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Simon has an uncanny ability to be productive in a new domain or problem space within minutes. He always delivers coherent solutions that balance simplicity, while navigating ambiguity.

Nad Chishtie
Head of Design, Lovable

Experience

My previous experience can be seen on LinkedIn, including partnerships with Google, Lovable, Koto, Cleo and many more.

Side projects

Alongside client work, I design, build and ship products of my own, end to end.

Routes

Discover, plan and log the world's greatest driving roads, 800 in 85 countries.

Dip

Discover, plan and log the best wild swimming spots, 1,200 in 44 countries.

Services

Product Design
New apps and web products from scratch, or redesigns of ones that have outgrown their original shape.
Design Systems
Component libraries, tokens and documentation. The shared kit a growing team can keep building from.
Brand Design
Identity work for startups and established companies. Logo, typography, palette, photography direction.
Website Design
Landing pages and marketing sites with striking visuals, bold type and motion that make a launch land.
Design Culture
Helping in-house teams set up critique, hiring and process so the work keeps getting better after I'm gone.

Engagements

Ready to work together?

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