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Design and strategy for startups and leading brands.
Hey, I'm Simon, a design partner for early-stage startups and established companies. Everything starts with research and is built on solid systems, so the work lasts well beyond launch.
I can work on my own or inside your team, and bring in a few specialists when a project calls for it. You see the work as it takes shape, so there's never a big reveal at the end.
Testimonials
See allSimon has an uncanny ability to be productive in a new domain or problem space within minutes. He always delivers coherent solutions that balance simplicity, while navigating ambiguity.
Nad Chishtie
Head of Design, Lovable
Experience
My previous experience can be seen on LinkedIn, including partnerships with Google, Lovable, Koto, Cleo and many more.
Side projects
Alongside client work, I design, build and ship products of my own, end to end.
Services
Product Design
New apps and web products from scratch, or redesigns of ones that have outgrown their original shape.
Design Systems
Component libraries, tokens and documentation. The shared kit a growing team can keep building from.
Brand Design
Identity work for startups and established companies. Logo, typography, palette, photography direction.
Website Design
Landing pages and marketing sites with striking visuals, bold type and motion that make a launch land.
Design Culture
Helping in-house teams set up critique, hiring and process so the work keeps getting better after I'm gone.
Engagements
Project
- Scope, timeline and price set upfront
- From a two-week sprint to a full launch
- Starts with research
- Brand, product and site as one piece
- A system your team can build on
Duration
2 to 8 weeks
Design partner
- Embedded in your team, day to day
- Senior design without a new hire
- Product, brand and web, as needed
- Better critique, hiring and process
- Specialists brought in when needed
Duration
Ongoing






