Honest

The challenge

Honest is a UK mobile network built by founders who were fed up with the big networks, their price hikes, contract small print and support queues. After Otherway rebranded the company, the brief was to make the product live up to the new identity. The app, marketing site and onboarding all had to be as clear and easy as the brand promised.

My approach

I joined as design lead, taking the new identity across native iOS and Android apps and a marketing site of around twenty custom pages. The app had to make managing eSIMs, plans and usage easy. The site needed to sound like Honest. I worked alongside the in-house team and engineers, shipping a little at a time instead of disappearing for a big reveal.

The result

The app launched with a clean interface that let customers activate and manage multiple eSIMs in seconds, alongside a marketing site in Honest's own voice. Since then, the team has been on BBC Dragons' Den and beaten its £500k crowdfunding target more than twice over.